The two numbers that kill most STR deals
Occupancy and nightly rate. That's where optimism meets reality—and where most buyers screw up. Here's what gets people in trouble.
The 70% occupancy trap
Everyone assumes 70%+ year-round. Peak season? Maybe. Full year? Most owners see 50–60%. Seasonality, competition, vacancy—it adds up. Assuming higher without real local data? Fragile.
If your deal only works at 75% occupancy, you're walking a tightrope.
Stale comps, stale rates
That "similar" listing at $200/night? Could've been booked months ago. Or in a better spot. Supply goes up, rates compress. New regs cut demand. Using comps without stress-testing lower? You're exposed.
We don't invent comps. We apply conservative defaults when you can't verify—and we tell you what we assumed.
Stress-test it yourself
Run the numbers at 55% occupancy. Drop the rate 15%. See what breaks. If the deal collapses—you're banking on best case. Smart buyers pause or walk.
We do this automatically. Conservative caps, three scenarios (strong, typical, weak year), and a verdict. No hand-waving.